No shortage of buyers seen for Seagram's liquor brands

Chura, Hillary
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, p4
Trade Publication
Discusses the prospect of Vivendi Universal selling off the liquor brands of its acquired Seagram Co. Sales revenue of Seagram Spirits & Wine Group; Speculation that Allied Domecq is the leader in the hunt for Seagram; Other contenders, including Bacardi, Pernod Ricard, and Brown-Forman Beverages Worldwide; Possibility that the Bronfman family could bid on the liquor brands.


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