TITLE

No shortage of buyers seen for Seagram's liquor brands

AUTHOR(S)
Chura, Hillary
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the prospect of Vivendi Universal selling off the liquor brands of its acquired Seagram Co. Sales revenue of Seagram Spirits & Wine Group; Speculation that Allied Domecq is the leader in the hunt for Seagram; Other contenders, including Bacardi, Pernod Ricard, and Brown-Forman Beverages Worldwide; Possibility that the Bronfman family could bid on the liquor brands.
ACCESSION #
3249839

 

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