State officials: Adult editions could end ad smoke-out

Fine, Jon; Teinowitz, Ira
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, p3
Trade Publication
Discusses the possibility that Philip Morris USA could place its pulled cigarette advertisements back in magazines which contain adult editions and lack significant youth readership. How the magazines would comply with the regulations, including eliminating cigarette ads from magazines distributed to schools; Assertions by magazine executives that they would help Philip Morris comply with the regulations; Financial implications of cigarette advertising in magazines.


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