TITLE

State officials: Adult editions could end ad smoke-out

AUTHOR(S)
Fine, Jon; Teinowitz, Ira
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the possibility that Philip Morris USA could place its pulled cigarette advertisements back in magazines which contain adult editions and lack significant youth readership. How the magazines would comply with the regulations, including eliminating cigarette ads from magazines distributed to schools; Assertions by magazine executives that they would help Philip Morris comply with the regulations; Financial implications of cigarette advertising in magazines.
ACCESSION #
3249834

 

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