TITLE

General Mills thinks fast and healthy

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses two products which General Mills expects to launch in the fall of 2000. Details of the fortified breakfast cereal and cereal bars, and how they will target women with a television and print advertising campaign; General Mills' goal of exploiting the health and convenience trends; Similar products geared toward women released by Quaker Oats Co. and Kellogg Co.
ACCESSION #
3249833

 

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