TITLE

McD's serves up $500 mil smile with a new logo

AUTHOR(S)
MacArthur, Kate
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Outlines an advertising campaign for McDonald's Corp. which unveils a new tagline and a design that will become the company's corporate logo. Incorporation of a smile into the logo's design and into the ad campaign; How crew members were used in the ads, in deference to striking commercial actors; Details of the ads, the majority of which were produced by DDB Worldwide.
ACCESSION #
3249832

 

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