TITLE

Cannes of beer: 'Whassup?!' wins Grand Prix

AUTHOR(S)
Wentz, Laurel; Donaton, Scott; Hornery, Andrew
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports how an advertisement for Anheuser-Busch's Budweiser beer won the Grand Prix for television and cinema advertising at the Cannes International Advertising Festival, 2000. Reaction of the festival attenders to the ads, which were the overwhelming favorites to win the top prize; Comments of DDB Worldwide Chairman Keith Reinhard about the so-called `Whassup?!' campaign which his agency produced.
ACCESSION #
3249827

 

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