TITLE

Saatchi deal puts Publicis in No. 5 spot

AUTHOR(S)
Britt, Bill; Speer, Larry
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses Publicis' acquisition of the advertising agency Saatchi & Saatchi and how the new entity ranks in the top five advertising organizations. Hope of Publicis management to improve marketing services; Reorganization issues facing the agency; Lack of client conflicts which have surfaced; Advantages of the merger for Publicis in the United States. INSET: Herro's query: What's client gain in deal?, by Richard Linnett.
ACCESSION #
3249825

 

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