TITLE

The WhyPhone

AUTHOR(S)
Smith, Steve
PUB. DATE
June 2008
SOURCE
EContent;Jun2008, Vol. 31 Issue 5, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author examines the impact of the iPhone smartphone from Apple on the mobile communication sector and media consumption habits. In less than a year on the market, and in only a few million hands, the iPhone's web browser has already reached the top 10 in market share. That means that an enormously disproportionate amount of web traffic comes from the device, which implies people really want to access web data from a mobile device that is capable of delivering a worthwhile experience. A number of iPhone and other advanced mobile sites tie a user's mobile content experience to their web experience.
ACCESSION #
32482562

Tags: IPHONE (Smartphone);  CONSUMER behavior;  MASS media;  MOBILE communication systems;  APPLE Inc.;  MARKET share

 

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