Salgado, Brian
May 2008
U.S. Business Review;May2008, Vol. 9 Issue 5, p96
Trade Publication
The article focuses on FreeRice.com, a Web-based vocabulary game that donates 20 grains of rice for every correct answer. The United Nations World Food Programme (WFP) has partnered with sponsors and advertisers to support the site. The said site was developed by John Breen, whom Jennifer Mizgata, public affairs assistant for WFP office in Washington, DC., dubbed as a computer programmer with social conscience. Mizgata attributes the popularity of the site to several factors including educational value.


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