A cheat's guide to making the business case for 360-degree feedback

Goodge, Peter; Coomber, Jane
May 2008
People Management;5/15/2008, Vol. 14 Issue 10, p51
The article presents a guide to making the business case for 360-degree feedback. An abundance of academic research supports the positive impact of 360-degree feedback on people and performance. It could add real value to coaching, change programmes, training, assessment and development centres, talent management, appraisal, and teambuilding. A 360 website can generate feedback reports for dozens of people.


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