Chynoweth, Carly
May 2008
People Management;5/1/2008, Vol. 14 Issue 9, p28
The article reports on the management culture at independent innovation company ?What If!. The company is known for its pet-friendly offices, offbeat culture and strongly held values. The values, such as passion and action, provide a stable core for the firm and will not change. Every 12-18 months, the management structure completely changes in terms of who reports to whom and where. INSETS: Feel free to get your fingers burnt;Leaving Footprints in the brand.


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