Hop to it

Lake, Nicholas
May 2008
Progressive Grocer;5/1/2008, Vol. 87 Issue 6, p64
Trade Publication
The article reveals that the summer selling months have provided a great opportunity for grocers in the U.S. to spur, and benefit from, increased beer sales. One reason for beer's popularity at this time of year is that it is generally more portable than wine and spirits. Summer provides a great opportunity for grocery retailers to steal share in the beer category from one of its key rivals for sales in the category, the convenience channel.


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