The buck starts HERE

Harris, Brian; Tenser, James
May 2008
Progressive Grocer;5/1/2008, Vol. 87 Issue 6, p42
Trade Publication
The article provides information on the concept of In-Store Implementation (ISI), the collective physical and informational tasks performed at retail to carry out merchandising, marketing, and media plans in the store. The ISI Sharegroup, an industry group of retailers and manufacturers, has spent the past year studying the role and implications of ISI. Sharegroup members believe the available opportunities from improved implementation to the retail consumer products industry to be broad-based and substantial.


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