TITLE

The buck starts HERE

AUTHOR(S)
Harris, Brian; Tenser, James
PUB. DATE
May 2008
SOURCE
Progressive Grocer;5/1/2008, Vol. 87 Issue 6, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information on the concept of In-Store Implementation (ISI), the collective physical and informational tasks performed at retail to carry out merchandising, marketing, and media plans in the store. The ISI Sharegroup, an industry group of retailers and manufacturers, has spent the past year studying the role and implications of ISI. Sharegroup members believe the available opportunities from improved implementation to the retail consumer products industry to be broad-based and substantial.
ACCESSION #
32443962

 

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