TITLE

Health consciousness tipping point

AUTHOR(S)
Turock, Art
PUB. DATE
May 2008
SOURCE
Progressive Grocer;5/1/2008, Vol. 87 Issue 6, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses misconceptions about the health and wellness category in supermarkets. To proclaim wellness as a mainstream market can be factually accurate, depending on the definition of terms, but the assumption lacks a precise target-customer segmentation on which to focus innovations aimed at increasing food sales. Many grocers seem convinced that a supermarket, by definition, must give shoppers the full selection they expect, plus information to enable them to make their own choices.
ACCESSION #
32443961

 

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