TITLE

When in doubt, ask

AUTHOR(S)
Diamond, David
PUB. DATE
May 2008
SOURCE
Progressive Grocer;5/1/2008, Vol. 87 Issue 6, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides tips on smart retailing. According to the author, it is now more important than ever for food retailers to focus on their shoppers, and to remember to make business decisions in the context of the effects those decisions will have on the consumers in their stores. Break down the barriers between the marketing budget and the market research budget. Integrate the activity of asking consumer questions into all of the activities of their business.
ACCESSION #
32443960

 

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