When in doubt, ask

Diamond, David
May 2008
Progressive Grocer;5/1/2008, Vol. 87 Issue 6, p36
Trade Publication
The article provides tips on smart retailing. According to the author, it is now more important than ever for food retailers to focus on their shoppers, and to remember to make business decisions in the context of the effects those decisions will have on the consumers in their stores. Break down the barriers between the marketing budget and the market research budget. Integrate the activity of asking consumer questions into all of the activities of their business.


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