Supervalu launches national organic/natural food brand

May 2008
Progressive Grocer;5/1/2008, Vol. 87 Issue 6, p8
Trade Publication
The article announces the launch of the proprietary Wild Harvest house brand of organic and natural products by Minneapolis, Minnesota-based retailer and wholesaler Supervalu. The brand, which will cover a wide assortment of products across numerous food categories, made its debut in April 2008 in the aisles of both the company's corporately owned grocery banners and the independently owned supermarkets it also supplies.


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