Putting Marketing Messages in Customers' Hands

Ruth, João-Pierre S.
May 2008
njbiz;5/15/2008, Vol. 21 Issue 20, p13
The article discusses the use of texting campaigns through wireless phones for marketing. It is stated that communications solutions providers make marketing campaigns available through Web-based software that allows companies to send text messages to customers. Gold Mobile chief executive officer Bob Gold says that in other countries, marketers can buy phone lists and send marketing messages to contacts. The author shares that mobile marketing works if the client requests the marketing pitches.


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