A personalized mailed brochure was cost-effective for promoting colonoscopy in asymptomatic patients referred for screening

Fletcher, Robert H.
March 2008
ACP Journal Club;Mar/Apr2008, Vol. 148 Issue 2, p26
Academic Journal
The article focuses on the randomized controlled trial (RCT) investigating the incremental cost effectiveness of a personalized mailed brochure to promote colorectal cancer (CRC) screening in patients at average risk for CRC who are referred for colonoscopy. The trial, conducted with 781 patients found out that in patients at average risk for CRC who are referred for colonoscopy, the cost of a personalized mailed brochure to promote screening was $43 per additional patient screened.


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