Morrish, John
May 2008
Management Today;May2008, p14
Trade Publication
The article focuses on the slogan of online bank Egg in Great Britain. The slogan, which was introduced in January 2008, depicts guinea pigs with a dolphin named Raoul that is jumping through the Egg card's 0% balance-transfer offer. It argues that Egg uses the phrase to ensure customers that they would understand the product. It reveals that the product has 160,000 customers, who had discovered that Egg has cancelled their credit cards.


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