TITLE

SLOGAN DOCTOR EGG: 'YOU KNOW WHERE YOU ARE WITH EGG'

AUTHOR(S)
Morrish, John
PUB. DATE
May 2008
SOURCE
Management Today;May2008, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the slogan of online bank Egg in Great Britain. The slogan, which was introduced in January 2008, depicts guinea pigs with a dolphin named Raoul that is jumping through the Egg card's 0% balance-transfer offer. It argues that Egg uses the phrase to ensure customers that they would understand the product. It reveals that the product has 160,000 customers, who had discovered that Egg has cancelled their credit cards.
ACCESSION #
32433910

 

Related Articles

  • Citi U.K. Unit to Drop Accounts.  // American Banker;2/5/2008, Vol. 173 Issue 24, p7 

    The author reports credit card agreements will be canceled for more than 150,000 customers by Egg Banking PLC. According to the article, credit card agreements are being terminated due to customers' deteriorating credit quality. Criticisms regarding Egg Banking's decision made by the former...

  • Egg: going against the current.  // MarketWatch: Financial Services;Oct2005, Vol. 4 Issue 10, p5 

    Comments on the introduction of a new-style spending account,Egg Money, introduced by Egg Bank PLC. Benefits of the account for customers; View that the current accounts market has recently come alive with many key players stepping up their strategies; Competition in the current accounts market...

  • Egg now in Citigroup's basket. Atkinson, Rebecca // Mortgage Strategy;2/5/2007, p10 

    The article reports that the Citigroup Inc. has acquired the Egg Banking PLC from Prudential Corp. This move will affect the customers of Egg and its products and services. Citigroup will continue to use the Egg brand name and create a broad spectrum consumer financial services provider. It...

  • Analyst comment. Hill, Gordon // Marketing (00253650);11/10/2004, p35 

    The article focuses on issues related to the credit card market in Great Britain. Last year, experts predicted total saturation of the country's credit card market, with new brands advertising almost weekly. But most survived and there are some 40 million cards in use. The tug-of-war between...

  • Empowering the Banking Customer. Matthews, Mark // Credit Control;2009, Vol. 30 Issue 3, p24 

    The article focuses on the role of account aggregation and its benefits to the banking industry and the customers in Great Britain. It says that account aggregation service on online banking gives customers time and money saving benefits. It states that account aggregation allows banks to retain...

  • Blackstone Aiming to Buy Citi's Egg Unit.  // American Banker;11/8/2010, Vol. 175 Issue 171, p12 

    The article notes that Blackstone Group and SAV Credit companies' are negotiating to buy Citigroup Inc.'s Egg Banking PLC and mentions potential bidders for Egg Banking.

  • Yorkshire set to shell out for Egg mortgage book. Thomas, Paul // Money Marketing;7/28/2011, p12 

    The article reports that Yorkshire Building Society is preparing to acquire the mortgage and savings business of Egg Banking PLC in Great Britain.

  • BUILDING SOCIETIES: Yorkshire gets its hands on Egg.  // Fund Strategy (Online Edition);8/1/2011, p8 

    The article presents information on an agreement between Yorkshire Building Society and Egg Banking PLC regarding the acquisition of the mortgage and savings business of Egg Banking.

  • Yorkshire set to shell out for Egg mortgage book.  // Marketing Week (Online Edition);7/28/2011, p12 

    The article presents information on the Yorkshire Building Society that is on the verge of acquiring the mortgage and savings business of Egg Banking PLC.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics