TITLE

CONSUMERS HEAVILY PREFER ONE CARD

AUTHOR(S)
Adams, John
PUB. DATE
April 2008
SOURCE
Bank Technology News;Apr2008, Vol. 21 Issue 4, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that TransUnion and Edgar Dunn & Co. has partnered to launch the Revolver Model, a product used for credit or debit card marketing, in the U.S. Both firms believe that the new product will assists card issuers win preferred status for cards by coupling consumers' monthly balance-management trends. It also helps issuers of credit card application to perk-oriented marketing strategies.
ACCESSION #
32433409

 

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