TITLE

Young Folks Ask Banks: Where's the Love?

AUTHOR(S)
Malakian, Anthony
PUB. DATE
April 2008
SOURCE
Bank Technology News;Apr2008, Vol. 21 Issue 4, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents a survey conducted by Forrester Research Inc. on customer loyalty and satisfaction for bank providers in the U.S. The survey was participated by 4,758 Americans and covered nine industries. In terms of loyalty strength, 65% stated that they were not likely to shift banks, 70% behind investment firms, 71% health plans and 76% retailers. In bank numbers, results indicate that the youngest customers are the least loyal and the oldest bank customers are the most loyal.
ACCESSION #
32433407

 

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