Firing Line

Sraeel, Holly
April 2008
Bank Technology News;Apr2008, Vol. 21 Issue 4, p8
Trade Publication
The article presents a survey conducted by Harris Interactive on the use of consumers in mobile banking in the U.S. The survey reveals that 53% of consumers do not need mobile-banking choices on their cellular telephones, while 16% use mobile-banking services. Results show that 35% of consumers stated that they were open in applying basic sevices like account-balance inquires and intrabank-funds transfer, while 33% stated that they like text-message alerts.


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