The Pros And Cons Of Search Engines

Malakian, Anthony
April 2008
Bank Technology News;Apr2008, Vol. 21 Issue 4, p1
Trade Publication
The article focuses on the rising popularity and cost of paid search-engine marketing among financial institutions in the U.S. Banks have been selecting pay-per-click advertising because of its tendency to give banks a you-get-what-you-pay-for realism. According to electronic-marketing solutions firm Elliance Inc., paid search-engine marketing has rose to 48% in 2007 from 15% in 2002. Advertising banks give the bid price only when an Internet user taps a link.


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