Planning Your Business

March 2008
Indiana Business Magazine;Mar2008, Vol. 52 Issue 3, p53
The article presents an outline of a business plan. The introduction should contain a detailed description of the business and its goals, as wells as the advantages over other competitors. The marketing should identify the customer demand for the product and service and how the product and service will be advertised and marketed. Moreover, financial management should have an explanation of the source and the amount of initial equity capital.


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