TITLE

AGE MATTERS, dude!

AUTHOR(S)
O'Connor, Kevin E.; Maxey, Cyndi
PUB. DATE
June 2008
SOURCE
Pharmaceutical Representative;Jun2008, Vol. 38 Issue 6, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the factors that pharmaceutical sales representatives must consider when dealing with customers and contacts. It states that representatives must keep in mind that customers and contacts belong to various generations, which are varied in values, languages and memories. It offers advice on how representatives must deal with their customers.
ACCESSION #
32429554

 

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