P&G's Mad Scramble

Bittar, Christine
June 2000
Adweek Southeast Edition;06/12/2000, Vol. 21 Issue 24, p78
Trade Publication
Reports on the plans of Procter & Gamble after the resignation of its chairman and chief executive officer Durk Jager. Faults acknowledged by the company; Plans of Jager's successor, A.G. Lafley, for the company; Advertising agencies that service the company's brands.


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