TITLE

P&G's Mad Scramble

AUTHOR(S)
Bittar, Christine
PUB. DATE
June 2000
SOURCE
Adweek Southeast Edition;06/12/2000, Vol. 21 Issue 24, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plans of Procter & Gamble after the resignation of its chairman and chief executive officer Durk Jager. Faults acknowledged by the company; Plans of Jager's successor, A.G. Lafley, for the company; Advertising agencies that service the company's brands.
ACCESSION #
3241330

 

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