TITLE

Valued Product Attributes in an Emerging Market: A Comparison Between French and Malaysian Consumers

AUTHOR(S)
Hult, G. Tomas M.; Keillor, Bruce D.; Hightower, Roscoe
PUB. DATE
July 2000
SOURCE
Journal of World Business;Summer2000, Vol. 35 Issue 2, p206
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In the increasingly global environment, a fundamental question for many firms is whether to create a global strategy that will allow for the maximum use of existing product offerings and marketing activities through standardization, or to what extent unique adjustments are required for success in a given local market. The purpose of this study is to compare sixteen product attributes, across three product categories (convenience, shopping, and specialty), and the importance placed on these global attributes by consumers in a developed market (France) versus an emerging market (Malaysia) in their product evaluations. The results indicate that two of the studied product attributes (product quality and appearance) can be standardized in global marketing strategies. The relevance of the other fourteen attributes is based on international market contingencies.
ACCESSION #
3240599

 

Related Articles

  • MARKET MONITOR.  // Emerging Markets Monitor;5/23/2005, Vol. 11 Issue 7, p19 

    Presents tabular representations of the international market conditions of several emerging markets as of May 20, 2005. Argentina; China; Philippines.

  • 2014 CRUCIAL FOR EMERGING MARKETS, MAY SET TREND FOR DECADE.  // Growth Strategies;Jan2014, Issue 1081, p4 

    The article reports that 2014 will be crucial for the emerging markets.

  • Global commerce to bypass the West as emerging market intra-trade increases.  // MiddleEast Insurance Review;Aug2012, p17 

    The article reports on the rapid economic growth in the South America, Africa, Asia and Middle East (SAAAME) region.

  • Can emerging markets weather the China storm? Merricks, Maria // Money Marketing (Online Edition);12/7/2015, p1 

    The article reports that emerging markets have underperformed their developed countries over the few years. China has been highly volatile in 2015. Russia is among the largest outperformers of the year, with the MSCI Russia index returning 15.5 per cent year-to-date. Many emerging market...

  • Insight is everything. Gilpin, Guy // Marketing (00253650);6/18/2009 Emerging Markets, p13 

    The article discusses the means for Western brands to be successful in emerging markets. It notes that inorder to have the lasting commitment from consumer, they need to offer more than excitement for their business. It mentions that brands must not be afraid to evolve but maintain customers as...

  • The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success. Sichtmann, Christina; Diamantopoulos, Adamantios // Journal of the Academy of Marketing Science;Sep2013, Vol. 41 Issue 5, p567 

    This research investigates perceived brand globalness, brand origin image, and brand origin-extension fit as drivers of brand extension success that are mediated through parent brand quality and brand-extension fit. The authors present two complementary studies based on consumer samples from a...

  • THE EMERGING MARKET TO EMERGING MARKET OPPORTUNITY: ARE YOU READY TO PLAY? Dawar, Niraj // Ivey Business Journal;Jan/Feb2010, Vol. 74 Issue 1, p4 

    The article focuses on trade between emerging markets of Asia and the U.S. It discusses steps to evaluate the suitability of business models by multinational companies for the opportunities available in the trade. It further discusses the change in traditional patterns of business between Asia...

  • We had all better learn about BRICS. Crain, Keith // Automotive News;5/7/2012, Vol. 86 Issue 6515, p12 

    The article reports that emerging markets will show lots of growth for automakers, although it is unlikely they will displace the traditional Western markets or China. It is said that Brazil, Russia, India and now South Africa are expected to account for a lot of added sales. There will be...

  • BMI VIEW.  // Emerging Markets Monitor;5/19/2003, Vol. 9 Issue 6, p4 

    Looks at the performance of emerging markets as of May 2003. Effect of weak bankruptcy law on the prospect for sovereign upgrade in Thailand; Stock value of Chilean supermarket chain D&S; Benefits of developments in the telecommunication sector on Egypt's bluechip Hermes index.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics