Motivations and Risks In International Licensing: A Review and Implications for Licensing to Transitional and Emerging Economies

Mottner, Sandra; Johnson, James P.
July 2000
Journal of World Business;Summer2000, Vol. 35 Issue 2, p171
Academic Journal
In the light of changes in technology and today's global business environment, recent contributions in the literature regarding international licensing, particularly the reasons, risks, and management of licensing are reviewed. The main reasons that firms choose licensing over other methods of international market entry are examined, and the risks associated with licensing are synthesized and updated, along with perspectives on managing those risks. Finally, areas are suggested for further inquiry that may help to enrich this field of study. Throughout, particular attention is paid to the issues of international licensing that affect emerging and transitional economies, particularly from the perspective of small firms.


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