Strategic Alliances in Emerging Latin America: A View from Brazilian, Chilean, and Mexican Companies

Kotabe, Masaaki; Aulakh, Preet S.; Santill�n-Salgado, Roberto J.; Teegen, Hildy; Coutinho de Arruda, Maria Cecilia; Greene, Walter
July 2000
Journal of World Business;Summer2000, Vol. 35 Issue 2, p114
Academic Journal
Brazil, Chile, and Mexico constitute the leading newly industrialized countries (NICs) of Latin America. It is within these markets that the world expects significant economic gains over the next decade. Local companies in these countries are allying with foreign companies to enhance their competitive positions, yet little is understood about such interfirm collaboration with partners from these Latin American countries. Our study examines the strategic objectives of these Latin American companies, partnership structures, and their satisfaction in collaborating with companies from developed countries. Although existing studies have historically examined the dyad of strategic alliances from a perspective of developed countries (e.g., the U.S.), our study explores the issue from a perspective of companies in emerging Latin American economies.


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