TITLE

P&G's Mad Scramble

AUTHOR(S)
Bittar, Christine
PUB. DATE
June 2000
SOURCE
Adweek Midwest Edition;06/12/2000, Vol. 41 Issue 24, p77
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses several issues facing Procter & Gamble company. Resignation of chief executive officer Durk Jager; Agencies that service P&G brands; Neglect of core brands.
ACCESSION #
3240579

 

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