TITLE

RV chain's goal: E-biz leadership

AUTHOR(S)
Kachadourian, Gail
PUB. DATE
June 2000
SOURCE
Automotive News;6/12/2000, Vol. 74 Issue 5879, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the electronic commerce strategy of Recreation USA, a chain of recreational vehicle dealerships in the United States. Allowance of customers to schedule service appointments through the company's Web site; Addition of Web links to recreational vehicle travel groups and campground sites; Concentration of the parts-and-service end of the business.
ACCESSION #
3234181

 

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