TITLE

Smale left a legacy

AUTHOR(S)
Crain, Keith
PUB. DATE
June 2000
SOURCE
Automotive News;6/12/2000, Vol. 74 Issue 5879, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the legacy of John Smale, a long-time member of the board of directors of General Motors (GM) Corp. Instigation of a boardroom revolt at GM in 1992; Introduction of brand management to GM; Flaws in the automaker's brand-management system.
ACCESSION #
3234168

 

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