Best-ever profits aren't enough, Mitsubishi VP says

Rechtin, Mark
June 2000
Automotive News;6/12/2000, Vol. 74 Issue 5879, p3
Trade Publication
Reports on the improvement in the sales performance of Mitsubishi Motor Sales of America Inc. for the year ended April 2000. Plans by company senior vice president Greg O'Neill to raise Mitsubishi's sales goal for 2001; Concerns about Mitsubishi's future as a partner of DaimlerChrysler AG; Reallocation of a significant portion of Mitsubishi's incentives budget into marketing.


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