Nielsen to Measure ACTV's Interactive Ads

Forkan, Jim
May 2000
Multichannel News;05/29/2000, Vol. 21 Issue 22, p22
Reports on several interactive-advertising agreements in the television broadcasting industry in the United States. Strategic alliance between Nielsen Media Research and ACTV Inc.; ICTV Inc. and AdForce Inc.; ICTV Inc. and Yack Inc.


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