Study: Personal Recommendations Key To Black Book Buying Decisions

June 2000
Book Publishing Report;06/12/2000, Vol. 25 Issue 24, p2
Trade Publication
Presents a study on the book buying habits of Afro-Americans conducted by Target Market News. Purpose of and sources of funds for the study; Influence of personal recommendation on the buying habits of Afro-American consumers; Dearth in studies on buying habits of Afro-Americans; Implications for the publishing industry.


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