TITLE

Think globally act globally

AUTHOR(S)
Riedman, Patricia
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, ps48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles the business plan of Planet Leap, a company which helps other companies tailor their advertising campaigns to the international Internet community. Reasons that opportunities for Planet Leap and similar companies will continue to grow; Challenges of global online advertising.
ACCESSION #
3222856

 

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