TITLE

The Global landgrab: IT'S NOW OR NEVER

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, ps42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the increasing amount of attention being paid by advertising agencies to the establishment of international offices for their interactive divisions. Rise of Internet-based advertising; Growing number of Internet users throughout the world; Efforts of Beyond Interactive in establishing itself as the dominant interactive advertising agency.
ACCESSION #
3222855

 

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