The Global landgrab: IT'S NOW OR NEVER

Gilbert, Jennifer
June 2000
Advertising Age;6/19/2000, Vol. 71 Issue 26, ps42
Trade Publication
Reports on the increasing amount of attention being paid by advertising agencies to the establishment of international offices for their interactive divisions. Rise of Internet-based advertising; Growing number of Internet users throughout the world; Efforts of Beyond Interactive in establishing itself as the dominant interactive advertising agency.


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