TITLE

INTERACT & INTEGRATE

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, ps34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the approach to interactive advertising by several large advertising agencies. Opinion of many that while the medium has changed, the work remains the same; Use of the Internet; The interactive and integrated advertising units of several agencies including Wieden & Kennedy.
ACCESSION #
3222853

 

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