Highly targeted interests drive magazine growth

Fitzgerald, Kate
June 2000
Advertising Age;6/19/2000, Vol. 71 Issue 26, p61
Trade Publication
Discusses the competition and segmentation among magazines for gays and lesbians. Growth in the gay magazine sector from magazines targeting groups with special interests; Revenue from and spending for advertising in the gay print category; Details of magazines such as `Hero,' `Empire,' and `Alternative Family'; Web sites for gays; Support for regional and free publications. INSET: Advertisers split on young gay magazine.


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