TITLE

Highly targeted interests drive magazine growth

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p61
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the competition and segmentation among magazines for gays and lesbians. Growth in the gay magazine sector from magazines targeting groups with special interests; Revenue from and spending for advertising in the gay print category; Details of magazines such as `Hero,' `Empire,' and `Alternative Family'; Web sites for gays; Support for regional and free publications. INSET: Advertisers split on young gay magazine.
ACCESSION #
3222838

 

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