TITLE

Merchandising arrives at new comfort level

AUTHOR(S)
Gunn, Eileen P.
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing strategies of PlanetOut company. Use of its Web site as a marketing tool to distribute its brand name through cyberspace; Comment of chief executive officer, Megan Smith, about PlanetOut as a means for advertisers to reach the gay and lesbian consumer; Plan to use traditional and online media channels to generate advertising and commerce revenue. INSETS: PlanetOut goes mainstream;'Out,' 'Advocate' set tone.
ACCESSION #
3222833

 

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