TITLE

Tough lessons for magazines in tough times for Web zines

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the magazine industry. Reason that sources of revenues for online magazines have not materialized; How the lack of distinctive value contributed to online magazines' failure.
ACCESSION #
3222828

 

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