TITLE

Turkey lures visitors with historical appeal

AUTHOR(S)
Goetzl, David
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses tourism in Turkey, which is being promoted by the Turkish Government Tourist Office. Impact of the 1999 earthquake on the tourist industry; How Turkey is targeting the trend in adventure travel; Details of the advertising campaign called 'Turkey. The center of world history.'
ACCESSION #
3222819

 

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