TITLE

FAO Schwarz sees its new Baby grow

AUTHOR(S)
Beeler, Amanda
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses FAO Schwarz's gift collection FAO Baby. How the retailer mailed 250,000 copies of the FAO Baby catalog and posted the collection on its Web site; How the offer products differ than the toys the for which the store is known; How Schwarz is following examples of retailers such as LL Bean and Land's End; Opinions about why the children's catalog industry has grown.
ACCESSION #
3222817

 

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