Inside line

June 2000
Advertising Age;6/19/2000, Vol. 71 Issue 26, p46
Trade Publication
Offers news briefs related to direct marketing for the week of June 19, 2000. Report that YesMail.com launched a so-called Channel Certification Program with which it will train interactive advertising agencies and teach e-mail marketing; Decision of MemberWorks to use LifeMinders.com technology to develop online relationships with off-line customers; How direct marketing company Grizzard won fundraising accounts for rescue missions in five markets in the United States.


Related Articles

  • THE COBRA RISES AGAIN. Coppola, Vincent // Adweek Southeast Edition;12/3/2001, Vol. 22 Issue 49, p5 

    Reports on the move of direct marketer Grizzard Communications to expand its client base. Reason of Grizzard for using scale models of the sports car Cobra as their symbol; How Grizzard approached several marketing executives of prospective client companies; Significance of the move.

  • New parent a prize for Grizzard. Clark, Philip B. // B to B;08/28/2000, Vol. 85 Issue 13, p18 

    Focuses on the growth of the Internet advertising business of Grizzard Agency following its acquisition by parent company, Marketing Services Group Inc. Electronic marketing opportunities created by the acquisition; Terms of the deal; Growth plan of Grizzard chief executive Diane Widerstdrom.

  • Yesmail's integrated email solutions boost ROI.  // MediaWeek;8/31/2009, Vol. 19 Issue 31, pE16 

    The article, part of a special advertising section, focuses on the direct marketing consulting firm Yesmail Inc. The company specializes in creating and providing services for marketing campaigns which rely on the use of integrated marketing and unsolicited electronic mail messages. Some of the...

  • inside line.  // Advertising Age;10/23/2000, Vol. 71 Issue 44, p72 

    The article offers news briefs relating to Internet marketing as of October 23, 2000. The growth of employment in the direct marketing sector has outpaced the overall U.S. job rate by four percentage points in 2000. Yesmail.com Inc. has launched YesConnect, a Web-based tool that enables...

  • Yesmail's integrated email solutions boost ROI.  // Adweek;8/31/2009, Vol. 50 Issue 31, pE16 

    The article, part of a special advertising section, focuses on the marketing consulting firm Yesmail Inc. The company provides research and services related to the use of unsolicited electronic mail messages in direct marketing. Technology created by the company is discussed, particularly that...

  • The Effect of Customer Loyalty on Retail Pricing.  // Marketing News;Feb2016, Vol. 50 Issue 2, p3 

    A graph is presented showing the findings of a study released by electronic-mail or e-mail service provider Yesmail in January 2016 to present how retailers personalize their e-mail marketing campaigns.

  • YesMail adds 4.  // Adweek Eastern Edition;11/1/1999, Vol. 40 Issue 44, p67 

    Reports that YesMail.com, a permission e-mail marketing firm, added four new partners in late 1999.

  • NAMES IN THE NEWS.  // Marketing News;6/23/2003, Vol. 37 Issue 13, p18 

    Announces the appointment of a number of marketing executives in the U.S. Keith Kane of Alloy Inc.; Eric Mower of International Network of Independent Advertising Agencies; William T. James of Grizzard Agency.

  • Memberworks revises estimates for two quarters.  // Fairfield County Business Journal;4/28/2003, Vol. 42 Issue 17, p5 

    Focuses son the financial plans of Memberworks Inc. Emphasis on increasing earnings; Changes in the spending budget.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics