TITLE

Inside line

PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers news briefs related to direct marketing for the week of June 19, 2000. Report that YesMail.com launched a so-called Channel Certification Program with which it will train interactive advertising agencies and teach e-mail marketing; Decision of MemberWorks to use LifeMinders.com technology to develop online relationships with off-line customers; How direct marketing company Grizzard won fundraising accounts for rescue missions in five markets in the United States.
ACCESSION #
3222813

 

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