Dot-com drugstore discovers a route to parents via Clorox

Beeler, Amanda
June 2000
Advertising Age;6/19/2000, Vol. 71 Issue 26, p46
Trade Publication
Reports how the online drugstore More.com reached United States parents by using a Clorox Co. mailer which was sent to daycare centers and preschools nationwide. How Elwell Associates produces the direct mailer, which reaches working women between the ages of 25 and 49; Why More.com used the mailer and the results garnered.


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