TITLE

Dot-com drugstore discovers a route to parents via Clorox

AUTHOR(S)
Beeler, Amanda
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports how the online drugstore More.com reached United States parents by using a Clorox Co. mailer which was sent to daycare centers and preschools nationwide. How Elwell Associates produces the direct mailer, which reaches working women between the ages of 25 and 49; Why More.com used the mailer and the results garnered.
ACCESSION #
3222804

 

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