TITLE

Frankel eyes growth via direct, online buys

AUTHOR(S)
Chura, Hillary; Beeler, Amanda
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Frankel is looking to purchase direct marketing and interactive companies in order to expand its marketing communications offerings. Comments of president Dan Rose regarding acquisitions and the possibility of forming alliances with other advertising agencies; Other ad agencies that seek to enhance direct marketing capabilities; Increase in revenue of direct marketing in 1999.
ACCESSION #
3222783

 

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