Colgate's Martinez adds products to U.S. market

Webster, Nancy Coltun
June 2000
Advertising Age;6/19/2000, Vol. 71 Issue 26, p44
Trade Publication
Discusses Colgate-Palmolive's director of Hispanic Marketing Ricardo Martinez; Brief biographical information; His decision to bring people from Mexico to promote brands in the United States; How he hopes to convert strong product sales of Colgate-Palmolive products in Mexico to higher sales figures in US Hispanic markets; How Siboney USA handles Hispanic marketing.


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