TITLE

Mazda adds zip to Tribute SUV ads

AUTHOR(S)
Halliday, Jean
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses Mazda North American Operation's advertising campaign for its new Tribute sport utility vehicle. Theme of the ads, which touts the sportiness of the vehicle; How Mazda sales have struggled in the first five months of 2000, and how a revamped ad campaign and the Tribute have raised the company's expectations; Production of the ads by Donor.
ACCESSION #
3222775

 

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