TITLE

Dave & Buster's hits national TV

AUTHOR(S)
MacArthur, Kate
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses an advertising campaign for Dave & Buster's restaurants. Reason the television ads do not have voice-overs and how it relates to the target market; Details of the TV spots and their use of special effects; Where they will advertise; How Brann Worldwide created the spots; Why the marketing effort budget was tripled, despite an increase of sales in 1999.
ACCESSION #
3222771

 

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