TITLE

MICRO-MANAGING

AUTHOR(S)
Elkin, Tobi
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Analyzes the effect of Microsoft's antitrust case on its vision for Web-distributed software and services. Discussion of Microsoft's Next Generation Windows Services (NGWS), and how the United States Department of Justice's decision could jeopardize the project; How Microsoft's advertising agencies hope to replace the acronym NGWS; How advertising strategy during the court case features Bill Gates and Steve Ballmer. INSET: Analysts expect Microsoft to up ante as case drags on.
ACCESSION #
3222769

 

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