TITLE

FAST FOOD MEETS THE INTERNET

AUTHOR(S)
MacArthur, Kate; Halliday, Jean
PUB. DATE
June 2000
SOURCE
Advertising Age;6/19/2000, Vol. 71 Issue 26, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a project by McDonald's Corp. which attempts to standardize its creative work around the world using an Internet database. Idea that countries anywhere in the world can shoot a commercial with existing footage which is sanctioned by McDonald's, thus maintaining consistency of footage and lowering advertising costs; Establishment of a digital commercial archive; Details of the database, produced by Optimus.
ACCESSION #
3222753

 

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